As competition in the global e-commerce industry intensifies, an increasing number of merchants are grappling with challenges related to transaction traffic and conversion. As such, maintaining a sustainable streamlined traffic flow and enabling conversion has become a top priority for all global merchants. To meet this need, Oceanpayment has launched the coupon system, a tool that enables the merchant to overcome the traffic-related issues and drive higher conversion rates, thereby increasing revenue.
A low-cost but highly effective marketing tool, the electronic coupon can be used in various marketing scenarios e.g., new product promotions, festival activities, loyalty rebates and new channels to help merchants achieve their goals of retention and increased conversion.
With the Coupon System, Oceanpayment aims to assist the merchant in promotional activities that improve sales conversion. There are 3 types of “coupons” that the merchant could use in their promotions: “NO LIMIT”, “FULL DISCOUNT” and “DISCOUNT”. The merchant could conveniently and easily create and issue coupons in accordance with their targeted market needs. These coupons could be continually managed and monitored to analyze the impact of the related promotions.
Multi-scenario coverage, personalized coupon creation, increased operational flexibility
Seamlessly integrates a wide range of sales scenarios. Comprises a diversified list of criteria to select and personalize coupons. The merchant can generate coupons that are customized according to payment method, product category, credit card type, consumer’s location, new and returning users, coupon refund, online/offline scenarios.
API system docking saves time and effort
Since the coupon system is fully integrated and supported via API, the merchant can complete their transactions online with no time delays. With no adverse impact on system efficiency and stability, the coupon system enables the merchant to drive store operational effectiveness through savings in manpower, technology, and time.
Real-time transaction reporting enables clear line of sight to the event’s effectiveness
The transaction report is updated in real time. Merchants can track consumers’ use of coupons at any time, adjust marketing plans in a timely manner to obtain the optimum outcome, and prevent the illogical and untimely distribution of coupons that impact sales performance.
Full, seamless integration with sales and payments for transaction transparency
The interactive, integrated flow between the coupons and payments systems offer full transparency, enabling the merchants to clearly see all the details of every transaction made using the coupon.
During the promotion period, it is often difficult for merchants to reconcile every coupon in regard to their related usage and the actual transaction amount. Being fully integrated with the payment process, Oceanpayment’s coupon system monitors the usage details of each transaction, allowing merchants to quickly understand the discounts applied e.g., coupon write-off and transaction amount.
As a powerful tool to obtain traffic and increase conversion rate, electronic coupons motivate consumers to consume while offering the merchants a way to promote their products and drive brand awareness. As a global digital payment service provider, Oceanpayment begins with payment but does not stop at processing payment. On the basis of the existing mature global digital payment services, in order to improve the security income of merchants, we will expand in-depth value-added services for merchants, help global merchants to improve their overseas operation capabilities, and achieve high returns.
Leveraging our in-depth experience and exposure in global digital payment services, we intend to enable our merchants to continuously grow their revenue in a secure, sustainable trans-national landscape. The coupon system is one such value-added service that allows the merchants to manage their global transactions seamlessly and efficiently, driving increased profits.
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