As we approach Easter – the first big holiday of the year, e-commerce websites are expecting a huge hike in sales. Here is a brief breakdown of the shopping trends, hot products, spending habits, and preferred payment methods during the holiday craze.
Easter Shopping Trends
In the US alone, the estimated spending during Easter 2019 is approximately 18.11 billion dollars, which is 50 million dollars more than during the previous year. Many shoppers typically hit discount stores and local shops during this time of the year, though almost 30% of Easter shopping is expected to be online.
Keeping Easter traditions in mind, it’s obvious that the hottest products during this holiday are eggs, ham, and candy. However, similarly to any other holiday season, shoppers dive into gifts, such as apparel and fashion accessories, flowers, toys, video games, TVs and other electrical goods. In addition to the usual items, fun costumes are also in high demand during the Easter period.
As it is expected, the Easter holiday is also a good time to take advantage of big shopping discounts. The major online retail platforms launch large discount campaigns to attract more customers and it definitely works. Shoppers between the age of 18 to 35 spend 150 to 170 dollars on average in the US during this time.
Easter Shopping Habits
Throughout the last several years we have also seen a growth in the number of purchases made from mobile devices. 30% of all shoppers are expected to use smartphones to research and compare prices, while 19% will also use their phones to make the purchase which they previously researched. This increasing trend is a perfect example as to why e-commerce platforms should integrate e-wallets and other mobile-friendly payment methods, in order to ease customer’s shopping experience.
Easter Shopping Payment Systems
Another important aspect of online shopping during the Easter holidays is to avoid fraudsters. Most e-commerce platforms offer discounts, coupons and last-minute deals during this time of year. A large portion of these campaigns are carried out through email campaigns and therefore, many online shoppers are exposed to scams and malicious websites which are not safe.
Since this has been a growing concern over the past several years, consumers have started to pay extra close attention to the provided security of transactions on e-commerce platforms and merchants. Companies like Oceanpayment help e-commerce websites with both, integrating card payments, wallet payments and other alternative payment methods, as well as guaranteeing security for online transactions. These features not only help merchants attract online shoppers who prefer using more flexible and safe e-commerce platforms, but it also significantly lowers the cart-abandonment rate and the declined transactions rate.
Are you planning on taking advantage of the Easter shopping spree to boost sales on your e-commerce website? Make sure you check our solutions in order to integrate various local and global payment options, secure your transaction systems and get the most out of the Easter shopping extravaganza.