If you want to continue to operate the users who have been in contact with you, such as sending a repurchase coupon to users who have bought things and paid for them, sending service progress to users who have used the service, and recommending an anniversary celebration to users who have entered the store, it’s time for you to open up an Alipay Life Account for your shop.
What is Alipay Life Account?
Alipay Life Account is a service platform provided by Alipay for individuals, enterprises and organizations that can directly reach users. Life Account is the private domain operation position of merchants/enterprises/institutions in the Alipay ecosystem. It features content and user interaction, deposits users’ attention as fans, and effectively reaches them through messaging capabilities to help merchants effectively improve user stickiness, which brings multiple conversions/transactions for a single user.
Key Features of Alipay Life Account
1. Content and interactive capabilities: rich content and interactive capabilities, supporting content carrying forms such as graphics, short videos, pictures, texts, and interactive capabilities such as pk topics and Q&A can effectively enhance user participation and activity.
2. Accurate message reach ability: Through the message channel, the target user can be accurately reached. By pushing all kinds of information, users are effectively recalled, such as marketing activities, pending business, order progress and other information.
3. Highly expandable personalized homepage capabilities: In addition to the rich component library provided by the official, including interactive components, service components, discount marketing components, message components, etc., merchants can also easily develop personalized components on the platform according to business requirements; A personalized display site that integrates services, marketing, products and news can be built flexibly, quickly, and with zero threshold.
The life account contains the following major functions:
1. The ability to promote and accumulate fans
2. Homepage Decoration Ability
3. Content interactive ability
4. Ability to send messages
5. Marketing ability
6. User management capabilities
7. Interoperability with the public domain-“Life Plaza”
8. Event subscription
9. Basic information settings
How to open Alipay life account
First of all, we need to go to Alipay’s official website and find the life account activation registration page. Then use the Alipay account that will be set as the life account administrator to log in and authorize. Note that this account can be personal or corporate, but it must be mission-certified. After the authorization is successful, we can set the basic information of the life account, including name, avatar, introduction, cover picture, etc. After setting up, you can directly submit the review for free. Alipay official will complete the entry review within 5 working days, and the review can be put into use after the review is completed.
How to associate the life account with the mini program
We know that WeChat Mini Programs can be associated with WeChat Official Accounts, so can Alipay Mini Programs also be associated with Alipay Life Accounts? How to do? Alipay mini-program and life account can also be associated with each other, and the specific steps are also very simple: enter Alipay life account backstage, open up mini-program management and bind with associated mini-programs. One life account can only be associated with 10 Alipay Mini-Programs, and one Alipay Mini Program can only associate with 3 life accounts.