Online shopping makes purchasing fresh agricultural products seemingly so easy with a simple click of mouse on the “place order”. Then, voila, you get frozen fish, fresh vegetables, or a gallon of milk home deliveries within 24 hours. But behind the scenes, turning a profit out of the burgeoning market of online grocery delivery is very tricky because of the bellowing 3 factors.
To ensure a delivery is worth the cost of gas, driver time, and vehicle costs, distributing period, the allocation of inventory and the optimal delivery routes must be take into consideration, the cost on how to let the food stay fresh is not a thing that anyone can handle, and it even costs more dear when the consumer is not satisfied with the freshness of products and goods returning is claimed.
A mixed truck of groceries usually includes food that needs different temperatures to stay fresh. Cherries ruined when they’re hot, yet frozen food must stay cold. Similarly, milk can turn sour if it takes too long to reach consumer’s doorstep.
A last mile from destination
Cold chain system is the remaining problems for Electricity Company to tackle since it is not a completed home deliver if products can’t reach community. How to combineenonline services and offline services. also need the government to give the green light on transportation policies, because trunks have been clean up from downtown in city like Shanghai and Nanjing.
“You involved early, end up in failure; involved late, end up in vain.” Said one of the major electric business alliance leaders. Timing, planning, and specific short routing are extremely important in this burgeoning market since delicacy is required to avoid spoiled delivery. Challenges are ahead but no one back out for customer always utter the words that every food delivery service executive is dying to hear, “it’s the freshest I’ve ever had!”, which makes everything worthwhile.