Since high logistics Cost, different temperature requirement and the overall lack of industry standard have become the major obstacles curbing the spread of online grocery delivery , how to turn a profit out of burgeoning market emerged to compel us solving.
Scale up would comply with quality issue and quality is Achilles’ heel in this ‘chill’ business. If everyone want to step out of its comfort zone to take cases, they would end up on the losing end because of different temperatures. Scale control is for making profits and it’s doomed to be a delicate dance.
communalization and regionalization
Apart from other online grocery stores, local neighborhood market and supermarket are also its competitors. How to satisfy the ordinary residents and middle class; how to stress the differential product are critical to win this competition.
O2O+ Mobile Internet
Not everyone has a clear idea on doing o2o, but online grocery delivery is born with the advantage to integrate the online, offline business. Place order online while pickup offline, combined with Community marketing and group purchase, maybe we can find a brand-new world.
Many experts have drawn a blueprint on online grocery business because customers are there. However, are we really well prepared when ecommerce giant Amazon spent 5 years on trial operations in two cities to expand its chill business?